Remove Betteke van Ruler
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. This analysis is based on survey data supplied by practitioners.

Publicity 167
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Agile working requires total theoretical change

The Resolution Blog

In traditional corporate communication or public relations planning results and actions are precisely defined in advance. All the books of PR planning I know of, are handling PR planning as a linear process of steps to be taken one after the other; The first step is analysis of the situation, the organisation and the publics.

Fashion 120
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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. This analysis is based on survey data supplied by practitioners.